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Kleiton Souza

Bridging business, data, and code.

Overview

RoleProduct Manager @ Maby
LocationSão Paulo, Brazil
Local Time--:--
Emailme@souza.ch

About

  • Product Manager with 5+ years of experience in e-commerce, known for bridging business strategy, performance marketing, and hands-on technical execution.
  • Specialized in CRO, A/B testing, paid media management (Google Ads & Meta Ads), and defining product roadmaps driven by user behavior data.
  • Programming background with fluency in APIs, AI/LLMs, and workflow automation, collaborating directly with engineering teams.
  • Currently pursuing Computer Science at UNIP (2025–2029). Completed English Language Program at ILSC Brisbane, Australia (2024).
🇧🇷 Portuguese — Native|🇺🇸 English — Fluent|🇪🇸 Spanish — Basic

The Rare Triangle

Product Management

95%
Product RoadmapLifecycle MgmtUX/UI DesignA/B TestingCROUser Research

Data & Performance

88%
Google AdsMeta AdsETL PipelinesData AnalysisKPIs (ROAS, CAC)GA4 & GTM

Technical

92%
React & Next.jsREST APIsAI / LLMsPythonSQLWorkflow Automation
Anthropic
Qwen
Docker
icon

Experience

Maby

Product ManagerOct 2020 — Present
  • -Managed full product lifecycle: launches, catalog, pricing, promotions, discontinuations
  • -Defined e-commerce platform roadmap based on user behavior data
  • -Conducted A/B tests and UX experiments on product pages, checkout, and landing pages
  • -Managed & optimized Google Ads & Meta Ads campaigns (ROAS, CAC, LTV, CR)
Product StrategyCROA/B TestingGoogle AdsMeta AdsETLREST APIsAI/LLMsUX/UIAgile

Education

UNIPComputer Science (B.Sc.)
2025 — 2029
ILSC BrisbaneEnglish Language Program
Aug 2024 — Jan 2025